Long and Foster team up with Real Estate Digital for new app

Long & Foster just released its new mobile app to help potential homebuyers search for available properties. Teaming up with Real Estate Digital (RED), a subsidiary of Xome Holdings, the app makes the search for Long & Foster properties simple. "I think the strongest element of the RED app technology is that the user-focused design provides a great experience in their hands," said John Hensley, chief technology officer at RED. "It’s too easy to create a bad mobile user experience and much harder to create a simple and intuitive interface that easily lets the consumer search properties." Upon downloading the free app to your mobile device (the app is available for both Apple and Android users), the opening screen prompts the user for a city, zip code, address or MLS number search. Once the map loads, the screen is peppered with green dots showing available properties for sale and rent. Main Menu The main menu is accessible via top right corner drop-down menu. Once ...