BrokerageIndustry News

Urban Pace teams up with The Long and Foster companies

What will this mean for Washington, D.C.'s urban landscape?
  • Urban Pace and The Long and Foster Companies have teamed up.
  • The Long and Foster Companies are looking to expand into the urban market.
  • The Long and Foster Companies, Inc. ranked number three on RealTrends 500 by volume.

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The Long and Foster Companies -- which owns Long and Foster Real Estate, among other mortgage, settlement and insurance businesses -- has invested in Urban Pace, a D.C.-based marketing, sales and consulting firm. "Long and Foster identified the growing demand for urban vertical living as an enormous opportunity, and decided that they want to be part of that evolution,” said Urban Pace founder Lynn Hackney in a press release on Thursday. “Investing in the Urban Pace brand, systems, and team allows this to happen quickly and powerfully. Urban Pace services, operations, staff and relationships with our developer clients will remain exactly the same." Urban Pace recently worked with Perseus Realty to sell out the luxury condo development Adamo in Washington, D.C. Hackney also commented on how the expansion of Urban Pace into New York and Philadelphia will only strengthen the brand. "We’ve noticed that several successful firms using our business model -- workin...