Zillow shoots for the millennial market with Snaphouse

  • Zillow teamed up with social media tool Snapchat to film Snaphouse in Malibu.
  • Five Snapchat stars came together to create content under one roof while simultaneously showing off the house.

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How do you make buying a house look cool to people who probably aren’t considering buying a house right now? Put cool people in a house that is for sale and let them talk about how cool houses can be. At least, that’s what Zillow did when it put five Snapchat-famous personalities under one roof in Malibu.