Zillow shoots for the millennial market with Snaphouse

Watch what happens when you put professional selfie-takers in the same house for 24 hours
  • Zillow teamed up with social media tool Snapchat to film Snaphouse in Malibu.
  • Five Snapchat stars came together to create content under one roof while simultaneously showing off the house.

How do you make buying a house look cool to people who probably aren’t considering buying a house right now? Put cool people in a house that is for sale and let them talk about how cool houses can be. At least, that’s what Zillow did when it put five Snapchat-famous personalities under one roof in Malibu.