MarketingMobile

Zillow shoots for the millennial market with Snaphouse

Watch what happens when you put professional selfie-takers in the same house for 24 hours
  • Zillow teamed up with social media tool Snapchat to film Snaphouse in Malibu.
  • Five Snapchat stars came together to create content under one roof while simultaneously showing off the house.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

How do you make buying a house look cool to people who probably aren't considering buying a house right now? Put cool people in a house that is for sale and let them talk about how cool houses can be. At least, that's what Zillow did when it put five Snapchat-famous personalities under one roof in Malibu. The result is three YouTube episodes of people filming themselves with each other's phones, and some documentary footage. The show is hosted by Harris Markowitz, founder of A Cereal Production (ACP). ACP produces micro-content for brands meant for social media consumption. He's been quite successful in this venture and has produced multiple videos for Zillow offering tips (otherwise known as "life-hacks") for homeowners. In a recent video, he explained how to turn a lemon into a seed planter. "The contract said we were gonna shoot a documentary and reality TV show," said Danny Berk, 22. "We thought it was going to be minor, but it was hectic." The five Snapchat ...