Start by strategizing promotional campaigns for your listings, work as a team to host progressive virtual open houses, and extend your livestreams by reposting on social media so that viewers can watch over and over again
by James Harris AND David Parnes Jan 14
Piñata is an app that serves as a loyalty program for property managers, encouraging tenants to pay in full and on time each month
by Craig C. Rowe Jan 11
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
Opinion
In 'Best Use of New Tech Brainstorm: An Inman Workshop' at Connect Now, moderators Jeff Lobb and Kenny Truong led a discussion that balanced the best of today's tech tools with some unique, off-market creative solutions
by Craig C. Rowe Dec 18
Opinion
From digital closings to a powerful way to analyze your CRM database, here are 11 products that stood out in a year of remarkable evolutions in real estate tech
by Craig C. Rowe Dec 18
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
by Craig C. Rowe Dec 14
Find out how Homesnap's functionality is designed to benefit agents and their clients, and get the scoop on the company's many updates this year
Opinion
First reviewed in 2018, the app launched with some bugs and UX challenges. It's since been updated, and now, it's ready for the open market
by Craig C. Rowe Nov 30
The pandemic has pushed every aspect of the transaction deep into the digital age, and this broker-developed app continues to help everyone get their money faster
by Craig C. Rowe Oct 29
In an ongoing effort to open up its technology, Matterport's Capture app will now work with 3D camera maker Insta360's new ONE R line of devices
by Craig C. Rowe Sep 9
Opinion
Now much more than open house oversight solution, the app includes a real estate-centric competitor to Linktree called Onlyl.ink, with ways to promote featured listings
by Craig C. Rowe Sep 3
As quarantining Americans window-shop for new homes, Zillow's mobile app surged to 2.17 million daily active users Thursday, according to Apptopia, an app intelligence company
by Lillian Dickerson Aug 14
Founded in part by agents at Compass Nook Real Estate Group and a proptech entrepreneur, the new portal lets buyers find specific architectural styles and agents offer sellers a new marketing resource
by Craig C. Rowe Jul 29
Opinion
Customer relationship management solutions are critical to most in the industry, but they can be challenging to choose. Although common, these features can be executed in a myriad of ways
by Craig C. Rowe Apr 30
The industry is becoming ever-more technology driven, digital and at arm's length. These common terms can help you understand what technology vendors are trying to sell you
by Craig C. Rowe Apr 22
Subtle marketing or legit leak? Either way, Apple's iPhone 12 will be larger and faster, and it's rumored to come with lidar scanning tech on its three-lens, 3D camera
by Craig C. Rowe Apr 21