Federated Realty streamlining sales with flat-rate commission

by Staff Writer
Jun 30
  • Federated Realty operates on a $1,000 flat fee structure – no matter the price of the home.
  • Prior to introduction, Federated Realty sold on behalf of developers in the D.C. metro, helping inspire this new model for homeowners.
  • Agents at Federal Realty are salaried and incentivized with bonuses, which allows them to focus on the business, the company says.

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Redfin might have disrupted the real estate space by offering lower commissions for sellers, but Federated Realty of Washington D.C. wants to take that number even lower.

Rather than applying a standard 3 percent selling commission, or even Redfin’s 1.5 percent, the lean brokerage operates on a $1,000 flat fee structure — no matter the price of the home.

Article image credited to Denis Vrublevski / Shutterstock.com