If you haven’t noticed lately, your Facebook feed now has more humans in it than articles or videos. This is probably good news for those who use the social media platform to cultivate real, meaningful relationships. Companies can do that, too — even on Facebook. I bought a pair of shoes online last month, and a Facebook bot still has me thinking about that particular transaction.
- Messaging your clients where it's convenient for them instead of for you carries a serious "wow" factor.