AgentBrokerage

Why Facebook message bots are the next frontier of customer service

How one company impressed me with social media alerts
  • Messaging your clients where it's convenient for them instead of for you carries a serious "wow" factor.

If you haven't noticed lately, your Facebook feed now has more humans in it than articles or videos. This is probably good news for those who use the social media platform to cultivate real, meaningful relationships. Companies can do that, too -- even on Facebook. I bought a pair of shoes online last month, and a Facebook bot still has me thinking about that particular transaction. Weaving Facebook into a transaction The social media platform is how I found the shoes in the first place. A couple of women in my network "like" this company, and I saw a sponsored post in my news feed. One thing led to another, and suddenly I was the proud owner of two new pairs of kicks. What happened afterward kind of blew my mind, even though it might not sound that amazing: I immediately got a Facebook message from a bot. "Hi there, thanks for shopping with us! We're using Messenger as a better way to support and reach our customers. Please send us any questions and we'll be ha...