Can longer Google search terms improve the quality of your website traffic?

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SAN FRANCISCO — It’s no secret that Google drives an enormous amount of traffic for real estate listings, and figuring out the best way to direct that traffic has become a big moneymaker for some. Paying to increase search engine optimization (SEO) on Google and other search engines is now a commonality, but according to a Google executive, there are multiple ways to push potential clients towards your real estate website.