Predictive analytics and data: figuring out what buyers and sellers are doing next

It's time we learned how to find sellers before they know they want to sell
  • Accoridng to Cary Sylvester of Keller Williams Realty International, the biggest challenge is taking all of that data and figuring out how to effectively use it.
  • Mike Schneider believes there's pools of data right in front of you on Facebook and Twitter – you just need to collect and decipher it.
  • What is the next necessary step for predictive analytics to take in order to further serve the real estate industry? Work together, according to the panel.

Wouldn’t it be nice to know if someone wanted to sell a home before he or she did? Real estate agencies might never be able to truly predict the future, but thanks to advances in predictive analytics and advanced data, they’re getting pretty close.