Many agents get so caught up in the online lead craze that they often overlook what some experts say is the most effective use of digital marketing: using the technology to tap existing contacts for business.
- First uses predictive analytics to rank an agent's contacts based on how likely they are to buy or sell a home in the next year.
- The software nudges agents to reach out to high-value contacts on a regular basis and when it detected life events.
- The goal is to help agents tap their existing contacts for more business.
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