• First uses predictive analytics to rank an agent's contacts based on how likely they are to buy or sell a home in the next year.
  • The software nudges agents to reach out to high-value contacts on a regular basis and when it detected life events.
  • The goal is to help agents tap their existing contacts for more business.

Many agents get so caught up in the online lead craze that they often overlook what some experts say is the most effective use of digital marketing: using the technology to tap existing contacts for business.

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