3 claims Realtors should think through carefully

Why 'My services are free to a buyer' and other common statements may not stand up to scrutiny
  • In agents' conversations with prospects, 'I've got buyers in your area,' 'My services are free to a buyer' and 'It's proven agents sell homes for more' are three claims that can stretch the truth.

Most agents are upfront and honest with their clients. But in a business as crowded and complicated as real estate, some are bound to say misleading things to consumers — perhaps often without even realizing it.