Technology

Zillow’s co-founder on the future of real estate

Rich Barton took the stage at ICNY to talk about where he sees it all going

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NEW YORK -- "Where do you see Zillow going in the next 10 years?" Co-founder and executive chairman Rich Barton had plenty to say on that topic at the Inman Connect New York conference this week. "I came to a very early Inman conference and knew very little about the real estate industry," he said. "We just kind of listened to what the state of technology in the real estate industry was, because this was the conference to do that. "It's hard for me to believe that it's 10 years later," he noted. "I see our role at Zillow Group as building a platform of magical technology that the players in the industry all dance on." The smartphone difference A decade ago, Barton noted, smartphones -- let alone mobile apps and responsive websites -- weren't a thing. "Those of us who were lucky enough were shopping for real estate, kind of, on the internet, in a really hobbled way," Barton recalled. "The bulk of usage happens on smartphones now." Going virtual "The real estate i...