AgentReal Estate Connect

7 business tips from two real estate icons

Dolly Lenz and Chris Heller talk shop at Inman Connect

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Chris Heller, CEO of Keller Williams Realty, and Dolly Lenz --  once dubbed "New York's real estate queen" -- have a thing or two they can teach agents and brokers on the make. Read on to learn seven business tips the industry icons shared on a panel at Inman Connect New York. 1. Go fishing Relentlessly hunting for new clients is crucial to succeeding in the business, Lenz and Heller agreed. Always capitalize on networking opportunities, Lenz says -- whether that's chatting up latte-drinkers at Starbucks, schmoozing with colleagues at industry conferences, making the rounds at charity events or even volunteering at a dog shelter. "Go somewhere where your likeminded people will make you money," she said. "You're one person away from making a deal." 2. Send weekly action plans Heller recently used his own agent team to purchase an investment property, which offered the real estate executive fresh insight into the level of service it provides to customers...