7 features that distinguish Zillow Group's RealEstate.com

Site tailored to first-time buyers brings homeownership data to the forefront
  • The site offers a laboratory for Zillow Group to test new search features.

After teasing the venture in March, Zillow Group has launched RealEstate.com, a listing portal that targets millennial home shoppers. The site offers a laboratory for the company to test new search features, while revealing the real estate giant’s view of the data that matter most to the latest crop of homebuyers.