Traditional vs. tech: UK real estate incumbent reacts to digital disruption

  • Countrywide, the U.K.'s No. 1 real estate agency group, is under immense pressure from new online agencies.
  • Part of Countrywide's strategy is to launch its own online agency, which has faced its own challenges.

It’s indisputable that digital transformation is occurring in real estate and changing the way people buy and sell houses. Nowhere around the world is this more evident than in the U.K.