Mike's Stories
Opinion
With Zillow’s consumer pull and the ease of instant offers, the listing powerhouse is poised to dominate the iBuyer space
Now that online valuations are a commodity, Zillow needs to up the game, and its advantage is in its massive audience
Axel Springer going all in on online hybrid agents, in direct competition with its real estate agent customers, is the latest example of an evolving strategy
The international company is willing to invest tens-of-millions of dollars year after year to build market share — incurring big losses along the way
The real estate portal behemoth is a lead generation machine, and its recent foray into iBuying is no exception
Although not a full-scale retreat on Opendoor’s part, co-listing with agents is the strongest signal yet that agents are important to its current growth strategy
The basic idea behind network effects is that the more people that use a service, the more useful it is, and Zillow simply is on top in that respect
Real estate portals are in position to capture consumer demand for iBuying services because they are at the start of the consumer journey
