OpinionAgent

8 things your buyers should forget about in a hot market

Why CMAs, appraisals and listing prices aren't always important
  • Many buyers mistakenly listen to the advice of friends and family before consulting an agent.
  • A home is always worth what the highest bidder is willing to pay.

The real estate event of the summer
Connect with other top producing agents at Connect SF, Aug 7-11, 2017

With an extreme shortage of housing inventory plaguing many markets across the country, many homeowner wannabes are locked in an epic struggle to purchase a home. Unfortunately, some of these buyers are receiving advice from friends and family that is preventing them from scoring a home. In order for buyers to effectively compete in the current market maelstrom, I believe they need to be encouraged to forget eight critical things. 1. Forget non-professional advice I’m flabbergasted by the number of buyers I’ve met who try to outguess their agent based on advice from friends, family members or work colleagues. While these individuals may have purchased a property in recent history, a single purchase does not an expert make. Unlike normal homebuyers, seasoned real estate agents buy and sell homes every day. Since real estate is a commission-based business, agents don’t make a dime unless they figure out how to compete in their current market. Consequently, most are h...