ICNY 18: Traditional brokerage vs. 100% brokerage — who wins?

Agent Connect brought together leaders on both sides of the commission structure debate to hash it out in front of a live audience

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Inman Connect San Francisco, Jul 16-20, 2018

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. NEW YORK — Even though the 100 percent commission model is far from new, it's still considered an alternative form of brokerage, often looked upon by stalwarts with overt disdain. It's still a battle of old school versus new school. And that battle was once again made public, this time at Inman Connect New York's Agent Connect track. Both sides earned applause several times, suggesting that the debate over which model is best for a brokerage will need at least a few more Connect events to sort out. Taking sides were Wendy Forsythe, chief operating officer of HomeSmart Real Estate; Stefani Berkin, president of Charles Rutenberg LLC; and Gary Malin, president of CitiHabitats and lone traditionalist on the panel. Forsythe was invited to open the talk, and after some introductory points, hit her stride. "Most companies are charging 20, 30, 40, 50 percent o...