Should your real estate brokerage open a VR showroom?

One Realtor in Aspen, Colorado, says the hundreds of thousands of dollars he spent on the flashy project was worth it for the sales upside

Realtor Andrew Ernemann of Sotheby’s — owner of Aspen Starwood Properties and a former ski racer — set out to encourage potential clients to step away from blueprints and generated floor plans and look toward virtual reality.