Startup Alley at Connect is a pulsing, technology-infused pathway into the future of the industry. Here are a few of the companies that have gained my interest.

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Your phone is fully charged, your half-inch stack of business cards is at the ready, and you’ve swallowed the last sip of that black hot water Vegas hotel rooms use to impersonate coffee.

Nevertheless, it’s caffeinated, and the show floor awaits. Your first stop?

Startup Alley at Connect is a pulsing, technology-infused pathway into the future of the industry. Here are a few of the companies that have gained my interest.

1. Kohab

KoHab stands out first because it helps agents pull clients away from the portals and under the umbrella of their own brand.

Secondly, it leverages a concept very familiar to tens of millions — the Pinterest board. Agents build out boards for clients, share them and chat about them. I see this as a very cool listing presentation. Plus, for now, it’s free.

2. DashCMA

A very sharp, simple and comprehensive tool for analyzing potential listing value and for helping buyers understand how to offer on a property.

This product was developed by a real estate agent and ex-advertising exec in Southern California, who spent years helping moving studios how to understand ROI on marketing. Stop by to learn more.

3. HomeWayz

A new web-based productivity tool that doesn’t over-complicate the day-in-day-out ups and downs of running a real estate business.

It categorizes the primary components of selling property — lead qualification, task planning  and property selection — and breaks it down with an insightful interface and short learning curve. Developed by agents.

4. Clozio

Big fan of today’s ever-growing field of task-management tools, and Clozio looks to be taking the modern minimalist, color-coded themes of tools like Monday and Trello straight to the real estate deal.

As teams become more popular and clients have more options for transacting property, now is the time agents have to embrace the ways technology can support customer interactions. I’m hoping to demo this soon; stay tuned.

5. Realtair

Another productivity management suite for agents, Australia-based Realtair adds upfront a listing presentation tool, creating an entire acorn-to-oak tree ecosystem for getting properties closed and keeping clients happy.

The solution is encapsulated thusly: Pitch, Sign, Flow, Track. Translated. That covers listing presentation, electronic documentation, communication, workflow and customer upkeep.

6. BrokerAssist

I’m interested in where this is headed and how it plans to upend existing in-house systems for getting help when, as its website states, “your schedule goes bonkers.”

It’s intent is to act as a broadcast tool that throws up a help flag for things like open house assistance, property tours, inspections, etc.

Its use of the word “fractional” suggests it sends its S.O.S. market-wide, as opposed to within the user’s own company. I plan to find out.

As your week goes on at Connect, please let me know what products you might want to see combed over in this column. The proptech space just doesn’t seem to be slowing down, and we need the eyes and ears of our readers more than ever.

Have a technology product you would like to discuss? Email Craig Rowe

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