The video game company, known for pioneering classics such as “Pong,” “Frogger” and “Ms. Pac-Man” in the 1970s and 1980s, announced it has acquired the rights to build eight branded hotels. The first one is slated to open in Phoenix in about two years.
Construction of the hotel should begin in the fall of 2020.
“Together we’ll build a space that will be much more than just a place to stay,” Atari CEO Fred Chesnais said in a statement. “Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept.”
The hotels will look like regular buildings with a glowing red strip of light modeling the Atari logo on the outside. The inside, however, will be video game heaven — ample streaming studios, zones for playing in augmented and virtual reality as well as spaces for esports tournaments and group games.
Room décor will vary, with some rooms modeled after everybody’s favorite retro video games and others done in a futuristic style inspired by Steven Spielberg’s film “Ready Player One.”
GSD Group and Napoleon Smith III, the producer of the new “Teenage Mutant Ninja Turtles” film franchise, are leading the hotel development and design. Along with Phoenix, Atari-branded hotels are planned to open in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose.
“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for,” said Smith III in a press statement. “Let’s face it, how cool will it be to stay inside an Atari?!”