In a tutorial video, Chris Jones, co-founder of Guerilla Realty, shares how creating two contact lists can help an agent generate leads on Facebook.

Facebook is a great lead-generation tool for real estate agents.

While ads are often the go-to strategy on the platform, there are other creative ways to get a post circulating. 

Earlier this summer, Chris Jones, the co-founder of Guerilla Realty, a company that makes lead generation software, shared a video that explained how a Facebook post helped him get 74 qualified leads in 14 days. In the video he revealed the step-by-step guide agents can follow to do the same. 

The first step, of course, is to make a Facebook post. In Jones’ tutorial, the post was fairly simple. It included images of the home for sale with a few descriptive paragraphs above them and a landing page to capture leads.

Screen grab from Chris Jones’ video.

The next step is the reach out. 

Jones said agents should make two contact lists: an inner-circle list and an outer-circle list. The inner-circle list should include close friends and family who live locally. Who would be willing to share the Facebook post if simply asked? The outer-circle list should include colleagues, real estate connections, and acquaintances who live locally.

For the inner-circle list, Jones said to send them a short, fun message. 

An example: “Hey, I’m about to share a house for sale on fb… will you reshare? Pretty please :)”

For the outer-circle list, he suggested sending a message with a bit more detail and an incentive for sharing the post.

An example: “Hey {first_name}, hope you’re well. Wanted to ask a favor… later today I’m posting a house for sale and I want to maximize how many people see it in the 1st week… I’m putting together a list of friends/family to help share it across FB. The way fb works these days… comments, likes, and shares are a HUGE help. Would you be willing to share it? I’d like to send you a Starbucks gift card as thanks! Let me know.”

The reason this strategy has proven so successful for Jones is because not only do the shares put the listing in front of new eyes, but a post with a lot of shares makes those scrolling past it want to share it as well. The more Facebook feeds the post pops up on, the greater the chances of scoring a lead. 

In the video, he explained that his post was shared 30 times, but he didn’t ask 30 different people to share it. Facebook, he continued, is likely the reason the home received an offer. 

Email Libertina Brandt

agent advice
Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription