In the real estate industry, the path to success can look very different to different people — from selling a record number of homes to breaking into the luxury sector to building a referral-driven business because clients can’t say enough good things about you and the service you provide.
Regardless of how they achieve high producer status, best-in-class agents show up each day with an unwavering drive to excel — and a determined mindset to get them there. Here are three qualities the vast majority of top real estate agents have in common, according to REMAX:
1. Top producers are trustworthy
Trust is the backbone of business. It’s that simple.
When people trust you, they’re going to choose you over the competition. And they’re likely to recommend your business to their friends and family, too. This level of trust is a product of having a robust skillset, offering helpful expertise, communicating clearly and delivering excellent customer service.
Maintaining a reputation of trust is cornerstone to business for top producers. What’s great: those at REMAX brokerages have the facts to back it. A consumer survey found that REMAX has the most trusted real estate agents in the U.S.1 and Canada2.
2. Top producers are productive
Becoming the best in the business doesn’t happen overnight. It’s the outcome of perpetually boosting productivity, often leading to an impressive track record of wins that reinforce an entrepreneur’s experience and longevity in the business.
Top producers also join brokerages with a culture that supports this productivity — and places them in proximity of fellow go-getters who collaborate and help each other grow. That’s one of the many reasons agents join REMAX. In fact, REMAX agents at large U.S. brokerages, on average, outsell the competition 2-to-13.
3. Top producers are professional
A business foundation of professionalism is built through myriad avenues, from how you market your business to how you connect with new customers to how you keep in touch with former ones. Top agents exude professionalism in everything they do — and they lean into resources that support it.
REMAX agents, for instance, leverage the power of a household-name brand people know and trust on a global scale. And they get creative with exclusive REMAX tools that empower users to customize professionally crafted marketing materials and put assets in front of the right people at the right time. An example: the ever-expanding MAX/Tech® powered by BoldTrail platform, a tech solution designed to streamline an agent’s workflow and increase their productivity, complete with a comprehensive CRM, presentation tools, AI capabilities and more.
Top producers stay curious, too, and never stop sharpening their skills and learning new facets of real estate. Through REMAX University® — the brand’s digital education hub — as well as mastermind sessions and events, REMAX agents continually gain timely knowledge and use that expertise to help people turn their real estate goals into reality.
With a network of over 145,000 agents and a presence in over 110 countries and territories, the REMAX brand is home to trusted, productive and professional top producers leading the way in real estate. To learn more about REMAX, a business that builds businesses, visit join.remax.com.
1 Voted most trusted Real Estate Agency brand by American shoppers based on the BrandSpark® American Trust Study, years 2022-2025 and 2019.
2 Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2021-2025, 2019, and 2017.
3 Transaction sides per agent calculated by RE/MAX based on 2024 data from RealTrends Verified Brokerage Rankings, citing 2024 transaction sides for the 1,256 participating U.S. brokerages that closed 500 transaction sides, excluding 43 who did not report active licensees. RE/MAX average: 11.9. Competitors: 5.3.
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