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Real estate franchisor Anywhere has named Barri Rafferty chief communications officer and head of public affairs, the company has informed Inman.
As head of all things communication, Rafferty will take the helm when it comes to government relations, events and other functions for the company, and will report directly to Anywhere President and CEO Ryan Schneider.
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“Barri is a dynamic leader with a proven record of success leading and elevating established global brands,” Schneider said in a statement. “Her expertise in delivering powerful messaging for a variety of stakeholders will be a substantial asset as we continue to strengthen our brands among broker, agent, investor and consumer audiences alike. I am extremely excited to welcome Barri to Anywhere, and look forward to leveraging her unique skill set as we embark on the next phase of our ongoing transformation and growth strategy.”
Rafferty is an experienced communications professional who comes to Anywhere from international shareholder advisory firm Sodali & Co, where she served as CEO of the Americas until March 2025. She has also served in various consulting roles, and was head of communications and brand management for Wells Fargo for two years.
Additionally, Rafferty previously served as CEO of Ketchum, a top 10 communications consulting firm.
Rafferty also held an interim CEO post for about one year for nonprofit C200, which helps to advance women in business. She is currently a board member for managed services healthcare company Guidehealth.
“I’m honored to take on a new challenge at Anywhere as it pursues its mission to provide a superior, end-to-end transaction experience for the millions of buyers and sellers following their homeownership dreams each year,” Rafferty said in a statement. “Our storied brands, coupled with a commitment to innovation, puts Anywhere in an ideal position to elevate the company’s status as the foremost leader in trust, integrity and performance for consumers and agents across the globe.”
In her new position, Rafferty will be a member of Anywhere’s executive committee.
Update: This story was updated after publication with additional information about Rafferty’s background.
