Top producing real estate agents are increasingly turning to content marketing because they recognize its long-term effectiveness in improving their visibility, search engine ranking and lead flow. These agents build reputations as their farm’s leading expert.
Top real estate agents are wary of get-leads-quick schemes, and rightly so. Those looking for longer-term success have turned to a powerful marketing system, multichannel content marketing: marketing that educates and informs prospects across multiple, integrated channels.
Low inventory has been a major limiting factor in real estate markets across the U.S. for months. In fact, real estate agents listed low inventory as the No. 1 challenge they face in a March NAR survey.
We all know the enormous value traditional real estate agents bring to a transaction. They will never be replaced by bots or discount services, but consumers can easily be romanced by what appear to be lower-cost alternatives.