Creating a website for your real estate services is a good start to growing your business on the Internet. But your website is only an asset if it can help get quality traffic and generate leads, which is boosted by search engine optimization (SEO) and search engine marketing (SEM).
The easy answer is: it depends. It’s 2016, and every new year is a time to evaluate business and marketing strategies. Before looking to evaluate pay-per-click (PPC), review your marketing results from 2015.
Most people in a business for more than 10 years have their own formula for success. For many, Internet marketing and website promotion are not part of their lead generation. Some are tentative in using their advertising budget for areas that they are not familiar with or do not trust.