What’s more important to clients: The real estate agent or the brokerage?
The National Association of Realtor’s 2015 DANGER report cited the number of “nominal agents” as a major industry concern. The report’s author, Stefan Swanepoel, urged industry members to, “See each danger for what it is — a potential threat that could impact you or some part of our industry.”
In today’s tech-driven world, it’s easy to forget that real estate is still a people business. When asked, most agents will tell you the opportunity to meet and help people is why they started their business. As you grow yours, it’s easy to lose sight of the personal capabilities we possess to bring happiness and value to others.
A hybrid is formed from two or more different elements. Although a hybrid is different, being different doesn’t make something a hybrid, as is the case with hybrid brokerages. In real estate, the term “hybrid” has become synonymous with brokerages using new business models, compensation structures or marketing strategies.