Yes, real estate does have an identity crisis. The public isn’t sure exactly what residential real estate agents are all about. The more everyone in the industry understands what contributes to this identity crisis, the better the industry will be at managing and eliminating the problem.
The old saying “Nothing happens until somebody sells something” is so true in real estate. Until you sell your services to a buyer or seller, you have no potential for generating commission. Attracting real estate leads is the critical first step in reaching your sales goals.
Traditional buyer lead-qualifying techniques help you determine whether the lead is qualified to purchase a home, but they do nothing to help you determine whether you should devote your time working with that lead.