Brokerages, Franchisors, Brokerage Organizations

Alexander "Alex" Perriello III

President and CEO

Alex Perriello, president and CEO of real estate giant Realogy Holding Corp.’s franchise wing, Realogy Franchise Group, began his career as a sales associate and has worked in almost every facet of the real estate business. In the first three quarters of 2013, the Realogy Franchise Group grew revenue to 13 percent more than the same period in 2012, and in 2013, Perriello helped guide Realogy’s inaugural technology “innovation summits.” Perriello joined Coldwell Banker in 1983 and played an integral role in the restructuring and development of Coldwell Banker following its 1996 acquisition by Cendant (then HFS) and its relocation to Parsippany, N.J. After serving as president and CEO of Coldwell Banker Real Estate Corp. from 1997 to 2004, he was named president and CEO of the Realogy Franchise Group, where he oversees the Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, ERA and Sotheby’s International Realty real estate brands. Combined, those brands represent about 13,500 franchised and company-owned offices, and 239,500 independent sales associates operating in the U.S. and 102 other countries around the world.

Alex Perriello, president and CEO of real estate giant Realogy Holding Corp.’s franchise wing, Realogy Franchise Group, began his career as a sales associate and has worked in almost every facet of the real estate business. In the first three quarters of 2013, the Realogy Franchise Group grew revenue to 13 percent more than the same period in 2012, and in 2013, Perriello helped guide Realogy’s inaugural technology “innovation summits.” Perriello joined Coldwell Banker in 1983 and played an integral role in the restructuring and development of Coldwell Banker following its 1996 acquisition by Cendant (then HFS) and its relocation to Parsippany, N.J. After serving as president and CEO of Coldwell Banker Real Estate Corp. from 1997 to 2004, he was named president and CEO of the Realogy Franchise Group, where he oversees the Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, ERA and Sotheby’s International Realty real estate brands. Combined, those brands represent about 13,500 franchised and company-owned offices, and 239,500 independent sales associates operating in the U.S. and 102 other countries around the world.

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