Brokerages, Franchisors, Brokerage Organizations

Lanny Baker

President and CEO

Lanny Baker, who took the reins at ZipRealty Inc. in October 2010 as CEO, has grown the publicly traded real estate brokerage company’s “Powered by Zip” referral network to 20 firms and helped guide the firm’s release of the mobile-optimized version of its highly regarded customer relationship management platform, ZAP, in 2013. ZipRealty rolled out a mobile-optimized website in April and brought on former Microsoft exec Xavier Zang to lead the Powered by Zip business.

Lanny Baker, who took the reins at ZipRealty Inc. in October 2010 as CEO, has grown the publicly traded real estate brokerage company’s “Powered by Zip” referral network to 20 firms and helped guide the firm’s release of the mobile-optimized version of its highly regarded customer relationship management platform, ZAP, in 2013. ZipRealty rolled out a mobile-optimized website in April and brought on former Microsoft exec Xavier Zang to lead the Powered by Zip business.

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