We, as agents, are notorious for looking to the next bright, shiny app to be our magic pill. We have a million apps, some partially set up, so we do not experience results before we are on to the next one.

In most cases, agents just want to sell real estate. We struggle to embrace the technology, and we get bogged down by so many choices.

What’s the solution? You appoint a gatekeeper.

The gatekeeper may be you or a member of your team, whose job is to do the research to find the products that will work best for you in your market. Implement the product and stick with it for at least six months before you start a new one or try a new one to replace a current system. At Real Estate Connect, Brad Inman challenged us to build strong relationships with our technology partners.


I returned to my team; we are fully integrated into Contactually, and we have reached out to them to get the system just right for us. We are doing more real estate because of each agent’s focus to embrace, use and master this new system. It is working great, and we are ready to add another system that will allow us more leverage. Real Estate Connect is a fabulous place to meet your technology partners face to face and mastermind with other users. I hope to see you in San Francisco.

Chadney Barcus is a partner at Live Love Real Estate Park City and serves as an ambassador for Inman News’ Real Estate Connect conference.

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