One of the questions I get a lot when I speak in front of groups is “Is it too late for me start getting involved in blogging/social media/social networking etc.?”

My answer is always firm – absolutely not.

There’s always opportunity to take advantage of the latest technologies and there is still plenty of room for folks to gain first mover advantage in many areas.

Just look at some of these agents and brokers who are still pushing the envelope with new technology.

Kevin Tomlinson of the South Beach Real Estate Blog has launched on his personal real estate web site what I think is the very first commercial implementation of Google’s Street View (see Google Maps Hits the Streets). You can embed them individually (see New Google Street Views Can Be Embedded on your Site) but Kevin has gone as far as to build them in to his condo map of Miami.

Fantastic tool – though I do wish the picture were just a little bit bigger.

Intero Real Estate has launched a new site based on Terabitz’s technology. Terabitz lets a user create a real estate dashboard (see Terabitz To Allow You to Make your Own Mashup) — think Pageflakes for real estate — it’ll be interesting to see if Intero’s clients respond to the new interface.

ChaseNation is the perfect example of what I call a niche network (see Niche Networks and Marketing Real Estate). It was started by luxury brokerage Chase International as a way to connect directly with consumers around Lake Tahoe and Reno real estate. Built on Ning (see Create Your Own Web 2.0 Site with Ning) Chase Nation was steered by Diane Cohn of Reno Realty Blog. It’s a beautiful looking site – and functional too. Of course the challenge will be steering and encouraging consumer participation now but if it takes off it could be very successful. Plus by choosing to use an off-the-shelf product like Ning, the cost of entry was so low that if it doesn’t take off – they could easily ditch it.

And I think that’s really the lesson here too. Don’t be afraid to innovate and experiment and then move on if it’s not working.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription