Case Study - How the Geeky Girls increased their reach by 263% in 7 days.

On October 19th, The Geeky Girls launched a contest to give away a prize to their top fan.

How did they do it?

They stirred the pot

They announced the contest (on their blog)

They posted it on Facebook

They stirred the pot some more

They kept their fans up to date with results

They announced the winner

Results

Data compiled from 10/12-10/18 over 10/19-10/25

  • 263% Increase in People Reached over previous week
  • 205% Increase in Page Likes over previous week
  • 196% Increase in People Talking About This over previous week
  • 187% Increase in Page Views over previous week
  • 401% Increase in Unique Users Post View over previous week

Conclusion

The Geeky Girls were able to significantly increase their traffic, page likes and engagement by giving away a t-shirt.

Total cost = Less than $10.00

A small incentive can be just enough, to turn a casual follower into a raving fan. (Tweet This)

 

The Geeky Girls used the Booshaka App (thanks Mari) to identify their top fans.  It’s a great app that I highly recommend checking out.  Please read Facebook’s Promotional Guidelines before launching your own contest http://www.facebook.com/promotions_guidelines.php