Century 21

Century21 has launched what they’re calling the “Housing Industry’s First Branded YouTube Channel” – you can find Century21’s Channel here.

They’re hoping to source user-generated (read consumer) videos from home sellers who will work in conjunction with their Century21 agents to produce a video walkthru of their properties.

Videos like this one.


(Nice place – not sure about the double toilet though…)

To spur participation they are offering a $21,000 check and a couple of HDTVs for the best video. Runners up get a digital video camera (probably a Flip or something similar).

Winners will be selected by the Youtube community and the grand prize will be chosen by Century21.

It’s an interesting experiment. And, quite frankly, a better use of Web 2.0 technology than Coldwell Banker’s recent attempts (see Coldwell and Banker Back At Helm).

A couple things come to mind though.

It’s probably not going to generate much buzz from the “Youtube community” – I doubt many viewers on YT are seriously looking at real estate right now. They’re probably too busy watching videos like this Unbelievable Hockey Fight (way crazy).

What it may do, and I suspect is C21’s ulterior motive in all of this, is encourage their Realtors to seriously start thinking about how they can begin using video to market properties.

As silly and Mickey Mouse as some of these videos may seem, it could end up being a great exercise in educating C21 agents and home sellers on the dos and don’t of real estate video.

And if that’s the end result of this campaign, then it would be a success in my books.

What I’d love to see is C21 publish their learnings at the end of this promotion on what real estate buyers want from a walkthru video. Which videos were the winners and why?

(BTW – RE video hopefuls should take some cues from IntoTheBox.tv – now there’s some great real estate video!)

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription