Radio advertising is tough to do well – and usually falls somewhere between forgettable and annoying. So it’s nice to hear a very well executed, memorable radio advertising campaign every now and again. Have a listen to this spot from the National Thoroughbred Racing Association, it had me laughing this morning. Thinking creatively about your value proposition and presenting it in remarkable fashion is a challenge for most industries, but I think they’ve accomplished it here.

Hat tip to my buddy Dave Jones at PR Works.

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