Radio advertising is tough to do well – and usually falls somewhere between forgettable and annoying. So it’s nice to hear a very well executed, memorable radio advertising campaign every now and again. Have a listen to this spot from the National Thoroughbred Racing Association, it had me laughing this morning. Thinking creatively about your value proposition and presenting it in remarkable fashion is a challenge for most industries, but I think they’ve accomplished it here.

Hat tip to my buddy Dave Jones at PR Works.

Technorati Tags: , , ,

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top