Foursquare just surpassed the 10 million user mark. Facebook Places has become extremely popular quickly. Whether you “get” it or not people like checking in. A lot.
What if you wanted to ask a Quora type question to someone who is checked in at a specific location RIGHT NOW?
Thinking of going to the DMV and want to know how long the wait is? Heading to Applebee’s on a Friday night but don’t want to even think about stopping by if the wait is over an hour? Have a plane to catch and wondering how traffic will be along your path?
Localmind has created an app for that. There is an iPhone/iPad version as well as a web app [iPad version is AMAZING]. By accessing the location based data available via check in sites like Foursquare and Facebook, Localmind can actually connect you with people who are currently at a venue so that you can ask them a question in the moment. Questions can also be left at locations and will be pushed to the next patron to check in where the question is waiting. The video below gives a great visual explanation of the practical uses of Localmind in under 40 seconds. The quote below is by Localmind’s co-founder and upcoming Inman Connect San Francisco speaker Lenny Rachitsky:
Anytime I come across a new technology like this I immediately try to wrap my mind around the possibilites within the real estate space. Shiny object or viable platform moving forward?
My first thought is that the early adopters in the real estate industry on Foursquare/Gowalla/Facebook Places may see some reward here. Being checked in all over town is great, but many would argue that just isn’t enough to generate legitimate business. Especially in a relationship business like real estate.
Where Localmind can be of additional value to the already geo location savvy is that it REALLY encourages engagement with strangers (some would call those leads/prospects/etc). By asking and answering questions you are not only interacting with potential new clients and being helpful, you are also doing it in the moment they need it most while at the same time sharing your local expertise. There are a lot of unanswered questions on the map in Localmind right now in most metro markets.
I can see some genuine connections being made through Localmind and I know that I for one would be much more inclined to want to be connected on the social graph with those that bring value versus those who simply shout about where they are all the time.
A Foursquare check in is talking, Localmind shows that you are listening.
Seems to me that the listeners are winning at the social media game right now, even though most folks are just blabbing away.
Would love your thoughts on Localmind below and the possible uses for the real estate industry.
Written by: Chris Smith, Chief Evangelist, Inman News, @chris_smth