Following the lead of its British cousin (see Foxtons Does Automated Vodcasts) Foxtons USA has launched video podcasts for all its listings on this side of the pond too.

The technology they’ve built allows these to be automatically generated for each of their listings in their database. They include all the photos from the MLS and a computer generated reading of the listing description.

Foxtons calls these videos ‘Audioshows’ (see Audioshow presentations on You can see and example of one here: Telegraph Hill Road, Holmdel

The fact that these are automatically generated for each and every listing in their database is what’s impressive here (it certainly isn’t the quality). And with this offering, Foxtons throws down the gauntlet to the other big brokers to step up their game too.

What this signals to me is that mass production is now a reality in the real estate slideshow and virtual tour game. I suspect in no short order, agents will eventually some sort of slideshow as part of a standard package from their brokers.

So what happens when you’re competing with a product whose price is Zero?

Well, it means the product has becomes commodity, and the margins are razor thin.

Companies like MLPodcast who produce similar shows — better quality, granted — do it manually and as such, are in danger. Technology is bound to close the quality gap eventually.

Real Estate Shows, who also have a very nice product by the way, are probably safe for a little bit longer.

If more and more of the big brokers adopt this sort of technology, and standardize this type of offering, companies offering Ken Burns style slideshows are going to have to evolve in new direction. Full blown video (see Real Estate Video Shoot Out) seems to me to be natural next step.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription