Local businesses and reviews are now getting prominent billing in Google’s search results, supplanting even the highest organic search engine results. From the Official Google Blog: Find and compare local businesses
From now on, you’ll see this every time you search for a place, business, or other local information. In addition to providing the basic contact information and map locations for several choices at the top of the page, we also show ratings and provide one-click access to reviews on the search results page so that you can make more informed decisions about where you want to go.
Here’s a couple clips of searches from my city.
A search for “real estate agent portland oregon”
More? Here’s a search for “realtor portland oregon – Google Search”
Who do you think will be getting the first phone call, if I was a consumer trying to find an agent?
So far, I haven’t seen any ratings on real estate listings. But they may be coming, so keep your eyes peeled.