You’ve heard it …

“Social media is just a tool.”

“It’s how you use it that matters.”

And all of the other metaphors and similes about social media.

But I’m here to break the news to you:

Social media is not a tool. If it is “social,” how can it be a tool?

How do you get social with your hammer?

How do you get social with your skill saw?

What do your hedge clippers do you to make you more social?

Watch the video and find out … why social media is not a tool or even a platform.

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Hear from Darin Persinger on the 2012 Agent Reboot Tour – Next Stop: Denver.

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