There’s an interesting movement afoot these days to decompartmentalize your identity and move to a more universal form of recognition through technology. Right now, your business reputation is separate from your personal reputation, which is separate from your eBay buyer’s profile and so on. So, what if all of these forms of identity began to merge? Watch Dick Hardt’s excellent presentation on Identity 2.0 for more on this. (PowerPoint users take note, his presentation style is fantastic.)

Another perspective on this issue comes from Dave Chiu and Didier Hilhorst who propose a new tool called RentAThing that allows you to take your reputation with you wherever you go. [via]

I think this has a huge bearing on the real estate business. As an industry that relies on referrals for repeat business, in real estate, your reputation is your livelihood. It’s also an industry known sometimes for attracting less desirable characters to its ranks. As a consumer, who’s in the market to buy or sell a home, how do you begin to separate the wheat from the chaff – so to speak?

Measures like QSC begin to approximate this but have significant barriers because they a) are not universally implemented and b) don’t publish actual results from their rankings. In an age of ubiquitous access to information, I think there needs to be a broadly transparent way of rating real estate professionals. Any ideas on how to do this?

Technorati Tags: , , , , , , ,

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect is LIVE next week! Join us and thousands of your peers from wherever you are.Register Today×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription