[php function=1] At the GoodLife Team, people ask us regularly about our technology and how we use it to do everything, from managing our business to generating leads.  One of the most interesting ways that our technology shows up is how we use it to keep our brand promise to customers.  What we’ve learned from this experience is that no matter what technology you use, there are aspects of the real estate business that must be in place first.  Technology is a powerful enabler for keeping a brand promise.  Before you make the investment in tools, you must have the promises that make the specific technology worth having at all.  The tools we use are a means to end, fulfilling our customer’s desires to live the GoodLife.  Watch the video for more insights into building the foundations of your brand using technology.

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