Hyperlocal: 3 ways to get creative with geolocation marketing and Instagram

Browsing through my Google+ account I ran across an interesting post on Instagram. It details how one restaurant in New York City came up with a creative way to utilize this popular photography app into a marketing tool for their business.

The video showcases restaurant goers sharing photos of menu items via Instagram while using the restaurant’s hashtag #ComodoMenu perfectly placed at the bottom of their printed menu. So, when an avid foodie (or not) comes in to eat they can contribute photos and add to the Instagram menu helping to offer up suggestions for the picky or undecided.

 

The Instagram Menu from Raul Mandru on Vimeo.

How awesome is that? We constantly talk about engaging your audience on social media, right? You learn best practices and focus on not worrying about being everywhere and doing those things that are fun for you and will reach your clients. Katie and Chris do an excellent job of explaining that point in this video.

Photos have such a quick and effective way of connecting you to your clients. Why not tie all of those social media puzzle pieces together and utilize something that can be useful and fun like this menu?

Here are 3 simple ideas to incorporate Instagram into your social media strategy:

1. Use hashtags for your real estate photos.
A popular real estate hashtag right now is #insta_realestate. Agents all over the world are using that hashtag to highlight amazing photos and listings on Instagram.

2. Use hashtags and feature your favorite parts about where you live.
How about using the hashtag #SFeats for some of your favorite places to eat in San Francisco? Or #NYCeats if you are an agent in NYC! Then, you can run a search for that hashtag and use that search as a source of content for your website, blog or social channels.

3. Give your audience a behind the scenes peek into your life.
Capture the funny and offbeat. The flyer box that is empty – again. The hundredth time you went to Starbucks this week. Meeting with the title company to make sure all the paperwork is in order for today’s closing. People love a sneak peak, plus it gives your clients insight on how much you do for them!

Are you utilizing Instagram? If so, how? I’d love to hear from you – leave me a comment below!