If This Then That (IFTTT) is a free online tool that allows you to connect otherwise unrelated apps, Web and mobile services and become a master of the Internet.

With IFTTT you can create “recipes” that involve a trigger (This) and a subsequent action (That).

To get started with IFTTT, you’ll need to head over to their site, sign up for an account and begin activating the various “channels” you wish to connect.

Here are some awesome recipes Realtors will love:

1.  IFTTT Recipe: If a new listing goes up on my webpage, it is posed to Twitter, with link

You can use a variation of this recipe to post to your Facebook page or other social media sites. First, you must find the RSS feed URL to the listings page on your website and enter that URL as your trigger item.

2.  IFTTT Recipe: Blog Post to Facebook page

This uses the exact same principle as the previous recipe, but with the RSS feed from your blog instead of your listings page. This recipe automatically posts a new blog link to your Facebook page with the status message, “Check out our new blog + the blog title.” Again, this could just as easily be modified to post to Twitter, Google Plus, Tumblr, LinkedIn, etc., and the status message can be changed as well.

3.  IFTTT Recipe: New Instagram photos with #realestate posted as native Twitter photos with tweet.
Instagram does have an option to tweet for you; however, this recipe allows you to post photos as native Twitter photos, instead of linking it to your Instagram account.

4.  IFTTT Recipe: Add emails with subject: receipts OR orders to Receipt Spreadsheet

IFTTT is great for automating your social media and marketing tasks, but there are many other useful recipes that help to simplify your online life.

This recipe sends Gmail emails containing “receipt” or “order” in the subject line to a spreadsheet in Google Docs. A great way of automatically keeping track of your expenses. NOTE: If you’re like me and your business email is hosted with your domain name, you can easily forward that email to a Gmail account to utilize this and other features.

5. IFTTT Recipe: Send me an email when new ad from saved Craigslist search is posted

This is a powerful tool if you are someone who markets to for-sale-by-owners (FSBOs). Create a search in Craigslist as you would normally do under “real estate for sale by owner” and search for your desired area. Hit enter and copy the search URL to form your “trigger” event.

IFTTT is a fantastic piece of software that, if used correctly, can save you time and help grow your business. I highly recommend playing around with it yourself and creating your own “set it and forget it” recipes for success.

Stephanie Halverson is a residential Realtor at The Mint Group – Macdonald Realty in British Columbia, Canada, specializing in first-time homebuyers.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription