7845634102_c7a6f67e49_b

Size isn’t everything. Instagram may not be the biggest social network in the world, but it is the fastest-growing social network in the world. And marketers are flocking to Instagram because of its phenomenal engagement rates.

According to a 2014 Forrester Research study, Instagram generates 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. Smart marketers cannot ignore stats like that! In fact, over 65 percent of the top brands are now on Instagram.

The experts have weighed in, and most believe that Instagram’s huge success is based on a few things.

  1. It’s mobile only. The only way to share to Instagram is via a mobile device, and, globally, mobile social networks are the fastest-growing.
  2. It’s easy to use. Actually, it’s SUPER easy to use.
  3. It’s visual. And everyone knows visual marketing is HOT!

Honestly, in my opinion, there is not an easier platform for real estate marketing! But before you jump on and start posting, remember that balance is essential. As with any social network, you will need to balance business and personal. Use Instagram for both, but first connect emotionally with your audience by posting interesting personal photos. Then your audience is open and accepting of your high-quality marketing images. And because Instagram is a social network, just like any other social network, you need to engage with others. Don’t forget to log in once a day to comment on and like other posters’ images.

There are many fun and creative ways to market your real estate business on Instagram. Promote new listings, sold listings, open houses, neighborhoods, lifestyle, websites, and more. Below you will find some great examples of real estate marketing! Be sure to click on the names (log in to your Instagram dashboard) and follow these amazing Instagram users for loads of great content ideas.

The Prestige Realty Group, from South Florida knows how to market lifestyle!

prestige group

Amy Cesario, of Denver, Colorado, does a great job of marketing neighborhoods!

ac

Tamara Dorris makes marketing her website inspirational!

tamaradorris

Lesley Lambert knows how to market her open houses!

lesley lambert

Nobody markets their listings better than The Boutique Real Estate Group!

bou

And I couldn’t show examples, without including The Corcoran Group, who’s marketing is renowned!

cg

Stay tuned, as next week I’ll give you some tips and ticks for creating photo collages and beautiful text overlays. And be sure to follow me on Instagram as well!

Marci James is the director of marketing at Obeo, which provides interactive virtual tours, professional photography, virtual redecorating tools and custom real estate marketing solutions.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Real estate news and analysis that gives you the inside track. Subscribe to Inman Select for 50% off.SUBSCRIBE NOW×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription