We all want our content shared. Sharing expands our reach, it validates our efforts, and it improves our online credibility.

But what makes people share?

The New York Times did extensive research on the psychology of sharing. Brian Brett, managing director of customer research, talked with Chris Smith at Real Estate Connect about the findings of this research and offered tips on producing the kind of content that gets shared.

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You can also check out Brett’s keynote presentation here.

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