Google recently flipped the switch on a new service called Latitude; which takes Twitter-like status updates and mashes it up realtime location data. The premise is Latitude will let you share your location and see where your “friends” are anywhere on a map.

It’s pretty easy too. Using your mobile browser (Android, Blackberry, Symbian S60, and Windows Mobile handsets are currently supported – iPhone coming soon) visit google.com/latitude and ping the service with your location. You’ve then just broadcast that location to all of your contacts (those you’ve opted-in, of course).

Google Talk is integrated with Latitude, so you and your friends can update your status messages and profile photos on the go and see what everyone is up to. You can also call, SMS, IM, or email each other within the app.

There are a number of other location-based social network platforms out there (Loopt springs to mind) but Latitude is the first that I am aware of that also brings a desktop component to it. Adding the Latitude gadget to your iGoogle page lets you see at a glance, from your desk, exactly where everyone is.


This is where the potential for real estate search gets really interesting. Imagine the ability to get real time updates from your clients as they are conducting a home search. Alternatively, as a home buyer, you could location-tag properties with “search update” and view them all collectively once you return to your computer. 

Location awareness is a growing trend that we’ve seen in closed ecosystems like the iPhone so far, but that we’re starting to see go cross platform. I suspect we’ll be seeing much more in this arena soon.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription