Augmented Reality (AR) is definitely one of the hot new mobile technologies right now. Augmented reality, simply put, is the layering of data on top of the visual output from a smartphone’s camera. This has big implications for all kinds of local search tools, but particularly in real estate.

Layar is a European company that has developed a platform that helps developers customize and build these data layers (see Layar MARS Browser Supplements Reality on Sellsius blog).

[youtube]http://www.youtube.com/watch?v=nkPHDMVxKn0[/youtube]

Called their Reality Browser, it has already been used by French company MeilleurAgents.com to create a layer that displays realtime property valuations in Paris (see Augmented Reality Real Estate Valuations).

The big news this week however, is that Layar is now available in the iTunes Store (Download Link) for the iPhone 3GS handset; which will potentially take this application to a huge new market.

As consumer awareness grows of AR, I’ll bet we’ll see many more innovative uses of this technology in the months to come.

In fact, an article in the latest issue of Fast Company reports that Trulia has already developed a layer for Layar’s Reality browser. The app will “overlay listings on top of a Google phone’s camera view. Scan a neighborhood’s available properties and even connect with the realtors.” (emphasis added)

Coming soon to an iPhone near you?

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect is LIVE today! Join us and thousands of your peers from wherever you are.Register Now×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription