Looking for Hyperlocal Content?

EMBRACE. FOCUS. EXECUTE. Build your 2019 roadmap to success with 4,000+ real estate leaders.
Inman Connect New York | January 29 - February 1, 2019

Outside.in has you covered.

They have just launched a new product called Outside.in for Publishers – what they’re calling “an out-of-the-box hyperlocal news section for your website”.

Features include:

  • Customized Neighborhood News Pages for every neighborhood in your market.
  • Rich, interactive maps, headlines, and excerpts.
  • Access to aggregated stories from all local blogs, news sites, and other sources—including Twitter!
  • Tools to curate the stories, sources, and tags that will appear on your site.

The product is free but does come embedded ads from Outside.in. There is an ad-free version that can be licensed however.

I think this would be a great product to integrate with any online real estate research tool. A way to quickly mashup listings, neighborhoods with a real-time view of the events happening around you.

Combine this with the ratings from Walkscore, a proximity search filter like Estately’s, market data widgets from Altos Research and, of course, listings drawn hopefully from the MLS and you start to have a very compelling tool for consumers to dive in to.