By now you’ve probably noticed that Pinterest has introduced business accounts. Not much is new, but now there’s an easier transition if you’re a business versus an individual person. It doesn’t look as if there are any added SEO or analytics at this point, but in my opinion, it’s definitely a step in the right direction for this popular social media platform.


In terms of business, imagine the more businesses that join Pinterest and how large this community will grow and be willing and able to share your content. This will be a huge source of reach and growth for businesses alike.  Think of it as a vision board for potential clients, not just yourself.

There are new terms of service too so make sure to check those out if you’re thinking of starting a business page or converting from a personal account.

Pinterest also gives a handy list of best practices to consider when you convert to your business page:

  • Verifying your website
  • Creating inspiring boards
  • Sharing your business values (what you care about)
  • Highlighting specials
  • Celebrating seasons and holidays
  • Adding a personal touch
  • Take the time to write a good description
  • Link to useful webpages
  • Collaborate with other pinners (perhaps someone in your community or on your team)
  • Ask questions
  • Promote your pins on other social media sites
  • Add the Pinterest follow and share button
  • Create Pinterest tabs on other social media sites

Like any personal Pinterest account, businesses have access to the newly released secret boards. The possibilities are endless – get creative with it. Don’t forget to check out the Goodies section too. The Board Widget looks like an awesome feature you can put up on your website.

As for Inman News and Inman Next, we’ve converted to the business format so check us out, follow the boards you’re interested in and share with your fellow Pinners. We’re always pinning new content, our webinars and special eye-candy for Real Estate Connect in New York City. Join us, won’t you?

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