Homethinking, the Realtor review site, has relaunched today with a totally redesigned site. The biggest change on the site is that it now displays property listings (pulled from HomeGain) on a Yahoo! Maps mashup. But, frankly I find the new layout confusing and a little busy.


Unfortunately, the major problem is I’m not sure where to start first. There seems to be far to much information on their home page and it’s just plain confusing how to get started on your search. Having both the top search bar and now the map search gives the user far too many options right off the bat.

Once you dive in however, a search in your zip code pulls up a series of recently sold properties and highlights the first property’s agent. Clicking on any of the other properties reveals the respective agent’s contact information. Moving on to the agent’s profile page, the map also displays all their currently listed properties. This part of the new site is as slick as it ever was.

A nice touch is the inclusion of Altos Research‘s real time pricing trends graphs on each neighborhood page. (BTW – Altos Research maintains an excellent blog as well) Are we seeing a new competitor to Zillow’s API emerging here?

I really like the idea of a map based Realtor search – but I think Homethinking’s new site falls critically short in the usability department in its current form. A few tweaks would be all that it would take to make this a winner.

I would move the map off the homepage and to a secondary position deeper in the site to make it look less like a primary navigation tool. In my opinion, the map interface is most successful when you’re viewing an individual agent’s profile, where you can get a great visual sense of how much activity they’re currently generating. Everywhere else, it’s more of a distraction than anything else.

In a similar vein, Redfin launched a redesign of their site this past week. One of the biggest changes is they’ve simplified their homepage along the Find, Buy, Sell theme- as well as offering some new options to contact their agents with questions.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Keep up-to-date on tools and tactics to impress your clients and outshine your competition with the 2022 virtual bundle.Register Now×
Agent Appreciation Sale: Inman Select for only $85.CLAIM OFFER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription