Bloggers looking to monetize their web sites have lots of options; Google Ads, Text Link Ads and affiliate programs. (For more on this read Blogvertising: The Decision to Add Ads to Your Blog).

More recently, many bloggers (myself included) have taken to creating targeted job boards which aim to let employers connect each blog’s unique readership.

As yet though, there hasn’t been a truly real estate focused revenue stream for bloggers. Reallyo however, hopes to change that.


Like vFlyer or Postlets, Reallyo is a service that allows Realtors to create single page websites (see Do Single Property Websites Sell Homes?); they they also provide a video hosting platform similar to WellcomeMat.

They contacted me earlier this month to become a test case for a new product they have rolled out – Reallyo Publisher, which allows bloggers to create and manage their very own plug and play, private-label real estate listings page.

You can see my example here: The Future of Real Estate Listings

Reallyo hosts the page (though you can choose to point a sub domain to the site) and you the publisher can choose your price for a listing. Reallyo handles the sale and the revenue is split between the two of you.

The idea is that a blogger’s endorsement (or personal brand) generates a certain amount of cachet that will translate into additional traffic to the listing, thus spurring Realtors to want to advertise there.

I’m not sure about that, but the idea is interesting. In essence you’re creating your own web-based classifeds page to service the community that has sprung up through your blog’s readership. Just like Rupert Murdoch, you’re creating your own mini media empire.

Anyway, if you’re a Realtor reading this – go ahead, throw your listings up on my listings page. It’s free. I’d love to hear what you think and whether you actually get any additional traffic from the page.

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